Terms of Service

These Terms of Service ("Terms") govern the use of the SocialSpeed platform and services operated by William Petersen AB. Please read them carefully before subscribing. By completing a subscription checkout and making payment, you agree to be bound by these Terms. Individual written agreements between SocialSpeed and the Customer take precedence over these Terms where they conflict.

1. Introduction

1.1 William Petersen AB (org.nr 559526-7567) operates SocialSpeed, a subscription-based creative service delivered through a client portal (the "Platform"), providing ad creative, video production, and AI-powered creative workflows (the "Services").

1.2 The Platform is offered as a cloud-based service accessible via web application. Customers can submit briefs, track work, give feedback, manage requests, and collaborate with SocialSpeed through the Platform.

1.3 These Terms apply to business entities, organisations, and their authorised employees or representatives (collectively "Customers"). These Terms do not apply to consumers acting in a personal capacity. All features and guarantees described in these Terms, including the first-week refund guarantee in Section 8, apply to business Customers only.

2. Definitions

2.1 Customer – The legal entity or organisation entering into a contract with SocialSpeed for access to the Platform and use of the Services.

2.2 User – A natural person authorised by the Customer to access and use the Platform on the Customer's behalf.

2.3 Platform – The hosted web application and related systems used to submit requests, manage work, and collaborate with SocialSpeed, including all updates and improvements.

2.4 Subscription – The paid plan selected by the Customer, billed on the agreed billing cycle and subject to the service level, active request limit, and other plan features.

2.5 Active Request – A request currently being worked on by SocialSpeed as part of the Customer's Subscription. The number of Active Requests permitted at one time depends on the Customer's selected plan.

2.6 Deliverables – The final creative outputs produced by SocialSpeed specifically for the Customer, including videos, ad creatives, social posts, and other content.

2.7 Confidential Information – Any non-public business information disclosed by one party to the other in connection with the Services, including briefs, brand assets, strategies, and pricing. Confidential Information does not include information that is publicly available, independently developed, or rightfully received from a third party without restriction.

3. What SocialSpeed Provides

3.1 SocialSpeed provides Customers and their Users with access to the Platform and Services on a subscription basis. SocialSpeed may improve and update the Platform over time, and Customers are entitled to access the most recent version made available. No transfer of software, source code, or infrastructure takes place — the Platform is provided solely as a hosted service.

4. Services

4.1 Delivery model – Customers submit requests through the Platform. SocialSpeed delivers creative work based on the Customer's subscription level, active request limit, available capacity, and the Customer's responsiveness in providing feedback and approvals.

4.2 Unlimited requests – Unless otherwise stated in the selected plan, Customers may submit an unlimited number of requests. However, only the number of Active Requests included in the Customer's Subscription may be worked on at one time. Additional requests remain in a queue until capacity becomes available.

4.3 Fair use – SocialSpeed's unlimited service is subject to reasonable and fair use. The service is intended for ongoing creative production within the normal scope of the selected plan. Fair use concerns typically arise where a single Customer's volume or nature of requests materially impacts SocialSpeed's ability to serve other Customers. SocialSpeed may pause, defer, or discuss requests that fall outside normal scope and will communicate proactively when this occurs.

4.4 Turnaround and timing – Turnaround depends on request complexity, available capacity, and Customer responsiveness. Any stated turnaround time, including average references such as "48 hours," is an estimate only and not a guaranteed delivery deadline unless explicitly agreed in writing.

4.5 Revisions – Revisions are included within reason and are handled through the Platform. If a request changes direction significantly — including a new concept, new strategy, or major new requirements — SocialSpeed may treat it as a new request.

4.6 Support – SocialSpeed provides support via the Platform and/or email during normal business hours (Monday to Friday, CET). Support level may vary by plan.

4.7 Exclusions – SocialSpeed does not provide legal, financial, or compliance advice and does not guarantee business outcomes such as revenue, ROAS, conversions, or performance results unless explicitly agreed in writing.

4.8 On-site production – The Subscription does not include on-site filming, on-location production, or any services requiring SocialSpeed personnel to be physically present at the Customer's premises or any other location. All production is carried out remotely using AI-powered workflows and digital tools. Customers are welcome to send physical products to SocialSpeed for photography or video production purposes, subject to prior arrangement.

5. Subscription Pause

5.1 Right to pause – Customers may temporarily pause their active Subscription at any time through the Platform or by notifying SocialSpeed in writing at hello@socialspeed.ai. During a pause, SocialSpeed will not work on new requests and the billing cycle will be suspended.

5.2 How remaining days are calculated – Billing cycles are calculated on a 31-day basis. When a Customer pauses, any unused days remaining in the current billing period are preserved and restored upon resumption before the next billing cycle begins. For example: a Customer who uses the service for 21 days and then pauses retains 10 days of service to be used upon resumption.

5.3 Maximum pause duration – A Subscription may be paused once per billing cycle, for a maximum of 30 consecutive days. If a Customer does not resume or cancel within that period, SocialSpeed will send written notice to the Customer's registered email address with at least 14 days' warning. If no action is taken within that notice period, the Subscription will be treated as cancelled and any remaining unused days will be forfeited.

5.4 Work during pause – Requests already in progress at the time of pausing will be completed at SocialSpeed's discretion or resumed when the Customer resumes the Subscription.

5.5 Resuming – The Customer may resume their Subscription at any time through the Platform. Upon resumption, the remaining billing days will be reinstated and work will recommence in accordance with the Customer's active plan and request queue.

6. Fees and Payment

6.1 Subscription fees are specified in the Customer's order, checkout, or chosen plan and are billed in advance on the agreed billing cycle.

6.2 All fees displayed are exclusive of VAT. Where applicable, VAT or other local taxes will be calculated and added at checkout based on the Customer's country, in accordance with applicable tax law. The amount charged will be clearly displayed before payment is completed.

6.3 Payments are processed via Stripe or bank transfer, as agreed at the time of subscription.

6.4 Failure to pay fees on time may result in SocialSpeed pausing work, restricting access to the Platform, or terminating the Subscription. SocialSpeed will provide reasonable notice before taking such action.

6.5 SocialSpeed may adjust subscription fees before a renewal period with prior written notice. Continued use of the service after new fees take effect constitutes acceptance of the revised fees.

7. Customer Obligations

7.1 Customers are responsible for ensuring only authorised Users access the Platform and must promptly notify SocialSpeed of any unauthorised access.

7.2 Customers shall maintain accurate account information and safeguard their login credentials. SocialSpeed is not liable for any loss resulting from unauthorised account access caused by the Customer's failure to protect credentials.

7.3 Customers must comply with all applicable laws and may not use the Platform for fraudulent, illegal, or harmful activities.

7.4 Customers confirm they hold all necessary rights to any materials they provide to SocialSpeed, including logos, footage, fonts, music, and other assets, and grant SocialSpeed a limited licence to use those materials solely to deliver the Services.

7.5 Platform use – Customers are granted a non-transferable, non-sublicensable right to access and use the Platform during the subscription term. Customers may not: (a) copy, modify, or reverse-engineer the Platform; (b) rent, sell, or sublicense access to third parties; or (c) use the Platform or Services for unlawful purposes. Breach of any of the above may result in immediate suspension or termination of the Subscription without refund.

8. Refunds and the First-Week Guarantee

8.1 General rule – Subscription fees are billed in advance and are non-refundable, except as set out in Section 8.2 below. SocialSpeed does not issue refunds for completed Deliverables, partially completed work, or unused days beyond the first-week guarantee period.

8.2 First-week satisfaction guarantee – If a Customer is not satisfied with the Services within the first seven (7) calendar days from the date of their first subscription payment, the Customer may request a refund of 75% of the subscription fee paid for that initial billing period. To claim the guarantee, the Customer must submit a written refund request to hello@socialspeed.ai within those seven days. The following conditions apply:

– This guarantee applies to the Customer's first subscription period only, and to one subscription per legal entity. It does not apply to renewals or to Customers who have previously subscribed under the same entity.

– The 25% non-refunded portion covers onboarding, account setup, and administrative costs and is retained by SocialSpeed in all cases.

– Non-refundable payment processing fees charged by Stripe or other payment processors are excluded from any refund calculation.

8.3 Refund process – Approved refunds will be processed within 10 business days and returned to the original payment method.

8.4 Cancellation – If you cancel after the first week, you won't receive a refund for the current billing period — but you keep full access to the Platform until the end of that period. Your Subscription simply won't renew after that.

8.5 Abuse – The first-week guarantee is available once per legal entity. SocialSpeed reserves the right to decline refund requests it reasonably believes are made in bad faith. Customers who subscribe, claim a refund, and re-subscribe under the same or a related entity are not entitled to a further guarantee and will be notified of this before or at the time of re-subscription.

9. Term and Termination

9.1 The subscription term begins on the date of the Customer's first payment as confirmed in the order confirmation.

9.2 Subscriptions renew automatically for the applicable billing cycle unless cancelled before the next renewal date. Cancellation may be made through the Platform, by written notice to hello@socialspeed.ai, or as otherwise agreed in writing.

9.3 Either party may terminate the agreement for good cause, including material breach that is not remedied within 14 days of written notice from the non-breaching party.

9.4 Upon termination, Customer access to the Platform may be deactivated. Delivered files and portal access may remain available for up to 30 days following termination, after which they may be removed or archived. Customers are responsible for downloading all files within this period.

10. Data Protection and Confidentiality

10.1 SocialSpeed processes personal data in compliance with applicable data protection laws, including the GDPR. Details are provided in our Privacy Policy, available at socialspeed.ai/legal/privacy-policy.

10.2 If SocialSpeed acts as a data processor on behalf of the Customer, a separate Data Processing Agreement may apply.

10.3 Both parties agree to hold each other's Confidential Information in confidence and to use it only for the purposes of delivering or receiving the Services. This obligation does not restrict SocialSpeed's right to use completed Deliverables for portfolio or promotional purposes as set out in Section 11.4. These confidentiality obligations survive termination of the agreement for two (2) years.

11. Intellectual Property

11.1 Platform ownership – SocialSpeed retains all intellectual property rights in the Platform, internal systems, processes, templates, AI tooling, workflows, and all pre-existing materials. Nothing in these Terms transfers any rights in the Platform to the Customer.

11.2 Ownership of Deliverables – Upon payment of the subscription fees applicable to the billing period in which the Deliverables were produced, the Customer is the sole owner of the copyright in all final Deliverables produced specifically for the Customer. To the extent that any operation of law would cause SocialSpeed to hold any ownership interest in such Deliverables, SocialSpeed hereby irrevocably assigns its entire interest in those Deliverables to the Customer, without limitation. This assignment does not extend to the Platform, SocialSpeed's internal workflows or AI systems, or any third-party licensed assets incorporated into Deliverables.

11.3 Third-party assets – SocialSpeed may incorporate third-party licensed assets — including stock footage, music, fonts, sound effects, and voice-over recordings — into Deliverables. Where such assets require a separate commercial licence for the Customer's intended use, SocialSpeed will notify the Customer in writing prior to or at the time of delivery. The Customer is solely responsible for obtaining any required licences beyond the scope of SocialSpeed's production use.

11.4 Portfolio and promotional use – SocialSpeed may use completed Deliverables for its own portfolio, case studies, social media, and marketing purposes unless the Customer has entered into a separate Non-Disclosure Agreement ("NDA") with SocialSpeed. Customers wishing to prevent public display of their Deliverables should contact hello@socialspeed.ai to arrange an NDA prior to the commencement of work.

12. Liability

12.1 SocialSpeed provides the Platform and Services "as is." This means SocialSpeed makes no guarantees that the Services will be error-free or uninterrupted, or that creative Deliverables will achieve specific business results. All warranties not expressly stated in these Terms are disclaimed to the maximum extent permitted by law.

12.2 SocialSpeed shall not be liable for any indirect or consequential damages, including lost profits, lost revenue, loss of data, or business interruption, to the fullest extent permitted by applicable Swedish law.

12.3 SocialSpeed's total aggregate liability to the Customer in any 12-month period shall not exceed the total subscription fees paid by the Customer during that same period.

12.4 Nothing in these Terms excludes or limits liability for wilful misconduct or for any liability that cannot be excluded under applicable Swedish law.

13. Force Majeure

13.1 SocialSpeed shall not be liable for any delay or failure to deliver the Services caused by circumstances beyond its reasonable control, including failures of third-party platforms or AI tools, internet or infrastructure outages, illness affecting key personnel, natural disasters, or government action. SocialSpeed will notify the Customer as soon as reasonably practicable and will resume delivery once the circumstances have resolved. If a force majeure event continues for more than 30 days, either party may terminate the affected Subscription with a pro-rata refund for any unused prepaid period.

14. Indemnification

14.1 The Customer agrees to defend, indemnify, and hold harmless SocialSpeed, its officers, employees, contractors, and agents from and against any loss, damage, liability, claim, or demand — including reasonable legal fees — arising out of or relating to:

– The Customer's use of the Platform or Services in breach of these Terms

– Any materials provided by the Customer that infringe or misappropriate the rights of any third party, including logos, footage, music, fonts, or other assets

– Any violation of applicable law by the Customer

14.2 SocialSpeed reserves the right, at the Customer's expense, to assume exclusive control of the defence of any matter for which the Customer is required to indemnify SocialSpeed. The Customer agrees to cooperate fully in the defence of any such claim.

15. Electronic Communications

15.1 By subscribing to the Services, the Customer consents to receive communications from SocialSpeed electronically via email and through the Platform. The Customer agrees that electronic communications satisfy any legal requirement that such communication be made in writing, to the extent permitted by applicable law.

16. Amendments to Terms

16.1 SocialSpeed may amend these Terms from time to time to reflect changes in law, technology, or the Services offered. Material changes will be communicated to Customers by email or through the Platform with at least 14 days' notice before taking effect. Continued use of the Platform after amended Terms take effect constitutes acceptance of the revised Terms.

17. Final Provisions

17.1 These Terms, together with any individual written agreements between the parties and the SocialSpeed Privacy Policy, constitute the entire agreement between the Customer and SocialSpeed. They supersede all prior discussions, representations, or agreements.

17.2 These Terms are governed by the laws of Sweden, without regard to conflict of law principles. Any disputes shall be subject to the exclusive jurisdiction of the Swedish courts, unless otherwise required by mandatory law.

17.3 If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions shall continue in full force and effect.

17.4 Customers may not assign or transfer any rights or obligations under these Terms without the prior written consent of SocialSpeed.

Contact

If you have questions about these Terms, please contact us:

Email: hello@socialspeed.ai